Looking into the future with a vision to make Pakistan a land of opportunities by creating an environment where everything can be produced locally in an efficient cost effective and environment friendly manner where domestic industry is protected and let to flourish without any external threats. A territory where entrepreneurship is encouraged and respected to the level it deserves. Taking Iqbal's concept of "Self Esteem" as basis we aim to motivate our nation towards self reliance and excellence. On one hand we intend to make our people productive while on the other we wish to serve global community with a view to transpose the image of Pakistan into a softer and hard working nation.
“To protect domestic industry against avoidable threats and to work as catalyst for sustainable industrial growth in Pakistan with an ultimate objective to enhance social and economic well-being of the workforce”.